"We cannot thank everyone enough for their dedication to truly represent the families who we support."
My Room Children’s Cancer Charity has unveiled a national campaign to mark its 30th anniversary and to raise funds. The pro bono campaign was brought to life by creative agency, Stratosphere, and is spread across TV, print, radio and digital. Strat collaborated with My Room’s design agency, Studio Bauhaus, to create awareness of the work that My Room do and to help raise donations to support their cause. The story is built around a real family who have been supported by My Room throughout their journey in fighting childhood cancer. CEO of My Room, Margaret Zita, said: “Together with the My Room Children’s Cancer Charity design team at Studio Bauhaus, Stratosphere and their generous group of creatives have created a campaign that will shine a light on the important work we’ve been conducting for the last 30 years. "For a volunteer led charity, My Room are very appreciative for the time and effort put into this campaign by the whole team who selflessly lent their time and expertise to bring our vision to life pro bono. We cannot thank everyone enough for their dedication to truly represent the families who we support and to raise awareness that ‘every little bit of help counts’.“ Adam Hilton, CEO of Strat, said: “It’s a great privilege to partner with My Room Children’s Cancer Charity for their first ever national campaign since their launch over 30 years ago. We truly believe in My Room’s purpose and vision and are grateful for the opportunity to help raise awareness and funds for their important cause. "We couldn’t be prouder of our talented Creative, Production and Media teams, who jumped on board to work pro bono on this campaign.” Credits CREATIVE/ACCOUNT SERVICE STRATOSPHERE AGENCY Creative Director: Emily Brocklesby Senior Copywriter: Payal Nair Art Direction: Brett van Lieshout Senior Producer: Debbie Hilton Agency Producer: Glen Prins PRODUCTION
Director & DOP: Tov Belling Lighting: Trevor Ripper Camera Assistant: Pietro Cusimano Data Wrangler: Dana Simon Production Manager: Vasiliki Kyriakopoulos Hair and Make-up: Julie Cox Production Assistants: Janise Wild & Conor Hebert Photography: Dana Simon
POST PRODUCTION Offline Edit: Kii Belling Voice Over Artist: Soula Alexander Colourist/Grade: Martin Greet Online: Felicity Stalph Sound: Cameron Giles – Webb/Gusto Studios Original Music: Mickey Burrows
Media: Group Media Director: Justen Duggan
Media Director: Molly Betson
Digital Director: Jackie King