Chemist Warehouse has announced its first data partnership, with full-service agency Stratosphere receiving exclusive access to the retail giant’s first-party website and customer data to be used to better target digital buys more broadly than pharmacy retail.
This strategic partnership will unlock bespoke targeting opportunities for Stratosphere clients utilising the data available from over 15 million monthly visits to the Chemist Warehouse website and online store.
Mario Tascone, director of Chemist Warehouse, said: “From today onwards, Stratosphere will be working closely with our digital team to better target digital buys for their clients”.
Adam Hilton, Stratosphere CEO, said: “As an agency, we continue to build our digital capabilities to match our traditional strength.
“This first-party data partnership with Chemist Warehouse, combined with our existing targeting tools, really sets us apart”.
Source: Adnews; https://www.adnews.com.au/news/stratosphere-becomes-chemist-warehouse-data-partner