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Strat Monthly Post - October


When the brief landed on our desk launching a new fragrance with Australian

music royalty Guy Sebastian, we couldn’t stop pinching ourselves. Embrace by Guy Sebastian is a feminine fragrance that Guy developed for his lovely wife, Jules.

It’s a love letter dressed up as a fragrance.

What that meant for us was that this

was no ordinary shoot; it needed loads of heart. Photographer Steven Chee and

Stylist Dale McKie worked closely with Strat, Chemist Warehouse and Guy’s team to bring his vision to life. Toby Norris built a set that was so intrinsically Guy and Alex Churi never missed a beat, capturing all the tremendous behind-the-scenes moments.


The Delta Power Intense Fragrance launch was an extraordinary journey. From creation to execution, every part of the puzzle came together seamlessly. The highly talented Carlotta Moye photographed Delta, and the impeccable Meggy Smith styled her.

When Delta stepped onto the set, she brought an irresistible blend of fierceness, glamour and unwavering professionalism. Together, this dream team transformed every frame into

a work of art. Power Intense is the fifth fragrance in our collaboration with Delta Goodrem, and we’re confident this will not be our last.


Welcome to our new, modern studio: Strat Studio 36! A purpose-built space, now available to our clients thanks to

the dedication of Strat’s Production Team. Conveniently located across the road from our existing studio - Strat

Studio 34 - the new, innovative space has streamlined the production process and capabilities. This fresh space

offers clients cost-effective solutions and unique

customisation opportunities for future shoots. Filming in Strat Studio 36 is already underway as our Production Team takes full advantage of having an additional studio

with many adaptable spaces. To explore our new, second studio and learn more about the possibilities of this exciting expansion, get in touch with us today!


Strat Studio 36 is already enriching our Production Team’s shoots! Beauty Break, one of Strat’s prevailing creative projects for Chemist Warehouse, has been transformed

with the installation of a new, sleek set. Featuring contemporary curves and modern LED lighting, this backdrop successfully balances a clean and inspired feminine feel.

Custom-designed for Beauty Break shoots, this stylish set features dual vertical screens for picture-in-picture and in-situ animations. The clever

design also includes an elegant plinth with LED lighting to beautifully showcase products in both wide and close-up shots. This polished set has also been seamlessly rolled out with updated digital assets and overlay animations to heighten the new Beauty Break look with more exciting updates in the works for 2024.


On 5th September, Strat’s media team had the honour of participating in the prestigious MFA Ex event at Melbourne's Convention and Exhibition Centre. Hosted by the Media Federation of Australia, this event was nothing short of spectacular.

Attendees were treated to a smorgasbord of knowledge, as industry leaders and professionals took the stage. They delved deep into various topics that are shaping the future of media in Australia - from cutting-edge advertising strategies to the latest trends in digital media. We are thrilled to bring these newfound insights back to

our clients.


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